Should it have been called ‘Brexit’?

As someone who works with words and like words I am always scrutinising it wherever I look. So I was curious as to why the referendum in the United Kingdom for whether to stay in the European Union or not was christened as Brexit, a portmanteau for ‘British Exit’ even before the vote had gone ahead. Does not the name assume that the outcome will be an exit?

Think half empty/half full.

Would the outcome have been to stay if the name bandied around was Bremain instead of Brexit?

Names, whether official or not, are important. They can change the perception of the object for not only individuals but entire societies as well. After all, language is a shared event. We used it to communicate firstly, and secondly, to consolidate our thoughts. So a term like Brexit with its posit-ive (as opposed to negat-ion) connotations will likely influence how one leans and then ultimately how one votes.