Bisociation and Conceptual Blending Theory

New Yorker magazine cartoon editor, Bob Mankoff, talks about the anatomy of the New Yorker cartoon and what makes them funny. He cites Arthur Koestler’s idea of bisociation as explained in his Act of Creation as a major influence to his thinking in making choices for which cartoons get accepted into the magazine.

Koestler’s book is also the starting point for Fauconnier and Turner’s work The Way We Think on Conceptual Blending Theory, an important notion in Cognitive Linguistics.